Aureus Vita

Gin Reinvented

Here we capture the story of AUREUS VITA in the words of its creator, Master Distiller John Hall. Watch how he describes his quest for balance, the need for innovation, resulting in the discovery of the Fibonacci-Hall method, using the divine proportion in every step of distillation. Below the stills is a 60s cutdown.

Client - John Hall
Agency - The Romans
Creative Director - Daniel Roberts
Production - Witness

Producer - Dominic Hicks
Director - Charlie Yuille
DP - James Taylor
Editor - Joe Benson
Gaffer - Sam Ferguson
Art Director - Jake Garret

Sound - Tennysone Whyte, Kerem Maks
Colourist - James Taylor