Same Watch. But Smaller

This TVC campaign was conceptualised, directed, and overseen by Charlie. It about the interstellar watch...

PROBLEM

Hamilton was releasing a new edition of their Interstellar Murph watch and needed a film to build suspense leading up to the release. They wanted a film that would tip its hat to their loyal, movie-obsessed customers.

SOLUTION

We live in a world where a lot of people like bigger/more. But there are a lot of people who prefer small. It seemed that lot of Hamiltons audience also felt the same way.

Hamilton never thought to go smaller, but thanks to their customers, now they will.

We created a film to thank Hamilton’s customers for sending them back to the drawing board, recognising that sometimes we get ahead of ourselves, and, in fact, going smaller is the way forward.

RESULTS

MILLION views

Youtube & Socials

within 1 WEEK