I&G | Charles Yuille

INNIS & GUNN : CONFIDENCE TO FAIL

Create a campaign introducing Innis & Gunn to the U.S.A.

Insight :

It's safe to say drinking beer can often lead to people doing things that they may not normally do.

Idea :

Our beer gives you the confidence to fail.

How it Works :

Celebrate and encourage people to do things that are out of their comfort zone - but most importantly, laugh at ourselves when things don't go right.

My Role :

IDEATION

Art Direction :

Copywriting :

Charlie Yuille and Sofia Maquivar