SKULLCANDY : YOU THOUGHT IT. WE SAID IT

Create a campaign drawing attention to affordability and diversity of Skullcandy.

Insight :

Airpods are the go-to earphone, even though they often don't fit, have connection issues and are arguably over-priced

Idea :

Using personification, make Skullcandy the mediator between AirPods and ears.

How it Works :

Drawing attention to the faults of AirPods and breaking the popular trend of using them aligns with the brand voice of Skullcandy.

My Role :

IDEATION

Packaging foldout

Fold out included with the purchase of a product.

Art Direction :

Copywriting :

Charlie Yuille and Anjali Ravi