It lies within us.

A Chik Production. The campaign was Conceptualised, Directed, and Produced by Charlie.

A campaign of work made including: 1x Hero film, 4x cutdowns, 1x doc, 2x social midfi content.

PROBLEM

UCL and the NHS Royal Free Charity needed a film to celebrate the anniversary of their new immunology building. They wanted to showcase to prospective students how impressive the programme is and the incredible facilities they work in, while also driving donations to the Royal Free Charity.

To find a way to do this in a way which doesn't loose viewers and get to technical.

SOLUTION

Immunology is the study of harnessing what already exists within you to fend off the harmful. It’s a message everyone needs: we all have what it takes within us to achieve what we want. It’s about harnessing it and believing in yourself. You already have everything you need; you just need the right environment to bring it out.

All the answers lie within us.

Create an ad celebrating the people who make the impossible possible.

RESULTS

pending...

Everything we need

A short doc focusing on one of the key researchers from the Stauss lab. Conceptualised, Directed, and Produced by Charlie.

At the heart of the team there are people that deeply care for one another. Medical research typically involves a lot of jumping between labs, but UCL has provided them with a network of support unlike any other research facility.